Craftsmanship
At Rugier, craftsmanship is at the heart of every creation. Our rugs are handcrafted in specialized workshops, using demanding natural materials and mastered techniques.
Matter and Movement
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Natural materials
Rugier primarily works with New Zealand wool, chosen for its softness, strength, and natural elasticity. Depending on the creations, other noble fibers, such as silk, are added to enrich the textures and material effects.
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Traditional techniques
Tufting is central to Rugier’s textile identity. This technique allows for great freedom of design, precise work on reliefs, and custom carved cut-outs, faithful to the graphic requirements of the creations.
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Handmade
Each rug is entirely handcrafted. This painstaking work guarantees consistent quality, precise finishes, and a perfect rendition of the designs, far removed from industrial standards.
Territory and expertise
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India
Rugier rugs are manufactured in a region of India considered one of the strongholds of contemporary rug weaving. This territory brings together savoir-faire passed down through generations and internationally recognized expertise.
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Specialized workshops
Rugier collaborates with workshops selected for their expertise, consistency, and ability to meet the demands of contemporary design. Each partnership is part of a lasting and demanding relationship.
Accountability & Quality
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Certified responsible manufacturing GoodWeave
Rugier works exclusively with certified GoodWeave partner workshops. This independent certification guarantees ethical production, the absence of child labour, and respect for the fundamental rights of artisans, while supporting local educational programs.
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Quality designed to last
Rugier rugs are designed to last, in contrast to the principles of ephemeral production.
Through the choice of quality natural materials, skilled artisanal manufacturing, and designs intended to stand the test of time, the brand advocates a sustainable and responsible approach to contemporary rugs.



